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kneelb4todd:

kneelb4todd:

things i’ve been seriously thinking about: a music video for coldplay’s “fix you” featuring the slowly cracking screen of an iphone and the desperate attempts of its user to keep the crack from spreading

at the instrumental part towards the end where the music gets intense, that’s when the owner rushes to the apple store in slow motion and a bunch of apple employees rush into action, laying the iphone down on a gurney and rushing it into a repair room a la grey’s anatomy

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